Rotate Google AdSense colors automatically

Have you heard of "banner blindness?" It's a common condition where your visitors subconsciously ignore the banner ads on your website. Their brains automatically "tune out" anything that looks like an advertisement. It's not their fault though, and you can do several things to help reduce this blindness.

One trick to use is rotating the colors of your ads frequently. I wrote a piece of Javascript to randomly pick colors for my ads, then I used a program called Adsense Gold to see which colors performed the best.

I recently found out that Google can randomly choose between up to four color palettes. All you have to do is configure them in the AdSense Setup page. I found this tip at:
http://www.funponsel.com/blog/archives/2005/10/01/randomly-display-different-adsense-ad-layout/